Fine print – Your guide to deciphering eco-fashion labels

What’s in a label? Everything. When it comes to making eco-fashion choices, a garment’s label can be your friend and guide.


This section on Ethical Fashion is made possible with the support of Bhu:Sattva


What does ‘organic’ clothing mean? What’s the difference between natural and organic fibres? What are herbal dyes? How do I know if my garment is really handloom? What goes into making ethical garments?

If you are looking to make eco-conscious fashion choices, questions like these can leave you flummoxed.

However, a closer look at the garment’s label can help clear some of this confusion and help you make safer, more environmental-friendly purchases.

Here are some eco-fashion labels, explained:

Your guide to Eco-Fashion labels.

Your guide to Eco-Fashion labels.



Read more about eco-garment labels here (1, 2)

The Sustainable Fashion Hub is a series that examines shifts in the the global fashion industry to more sustainable and ethical practices and processes, with a special focus on India. It explores what goes into creating a just and sustainable fashion value chain – from the creation of garments and lifestyle accessories to making them available to consumers. All content on the hub is produced with 100% editorial independence by The Alternative. 

The Hub is supported by logo, India’s first certified organic designer apparel brand. With products that are directly sourced from organic cotton farmers at fair trade terms. Bhu:Sattva® uses natural colours, vegetable and herb dyes and goes further to work on reviving various forms of traditional weaving and handloom. Information on its products and processes can be found at



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