India’s first free street store in Bhubaneshwar shows you what the real ‘festival dhamaka’ is

Find an attractive streetside corner, collect old clothes and shoes, hang ’em up and watch how the idea of a ‘sale’ can be turned on its head!


Turning the idea of a ‘market’ – where goods are sold or exchanged – completely on its head, Bhubaneshwar recently hosted a ‘store’ where you come, pick up whatever you want and leave.

Organized by Radio Choklate on 21st September, 2014, India’s first ever Street Store saw an overwhelming number of people drop into what is known in the charity circles as the “world’s first rent-free, premises-free” pop-up clothing store.

The Street Store has previously hosted editions in 33 other cities across the world, including Cape Town, Vancouver, Belem, and San Paolo, among others. Homeless people and other needy citizens are allowed to browse a selection of clothing and other apparel donated by people in the city, and pick whatever they need.

Pic Courtesy: www.bhubaneswarbuzz.com

Pic Courtesy: www.bhubaneswarbuzz.com

Founded as recently as January 2014 by South-African citizens Max Pazak and Kayli Levitan, the concept became open source when the twosome realized that homelessness is an unfortunate situation not limited to just South-African cities. Now just about anyone can host their own street store anywhere in the world.

thestreetstore.org

thestreetstore.org

Freecycling fairs – the idea of exchanging what you aren’t using with what you want – aren’t new to India; albeit far and few in between, they have been a ray of recycling hope in ever-consuming cities. The Street Store however goes one step forward. The idea is to firmly give back to charity, but in a way that is dignified and useful.

Bhubaneswar’s Street Store was held in front of Hotel Marrion from 10 am to 5 pm, and was curated by Tanaya Patnaik. Campaigns for contributions came in large numbers from the residents of the city, as publicity for the unique shopping event began early the previous week on Facebook. An estimated six hundred poor people lined up to collect necessary clothing, footwear and other donated items.

poster

The event received a heart-warming response from Twitter, with a call for similar initiatives to be held in other Indian cities.

Want to start something good for the upcoming festival season? Host a street store in your locality!

street-store-2


  ABOUT THE AUTHOR
Currently pursuing an engineering degree from BITS Pilani, Goa, Sanjana is a Chennai-born girl settled in Mumbai, and writes for The Alternative in a humble attempt to fulfill the stereotype of being a frustrated engineer. more

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  ABOUT THE AUTHOR
Currently pursuing an engineering degree from BITS Pilani, Goa, Sanjana is a Chennai-born girl settled in Mumbai, and writes for The Alternative in a humble attempt to fulfill the stereotype of being a frustrated engineer. more

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