Sharing is Caring – The future lies in collective consumption?

Community consumption is about the sharing, exchange, rent and taverns of resources, enabled by online platforms and social networks.

While on the one hand the consumption of new is still increases, there is on the other side of a movement that tried out in other forms of consumption: clothes, tools, furniture, apartments and cars to be shared, traded, borrowed and so of short-lived products to circulate goods . In recent years, the spectrum of collective consumption offers constantly extending. By now offer in addition to the classic car sharing and car manufacturers innovative Mietkonzepte as car2go Daimler orDriveNow at BMW. And tamyca – the abbreviation for “take my car” – or neighborhood carare young companies that allow the car Rent from the owners. Besides the different mobility concepts are also platforms for sharing of goods and flats have been established: in Netcycler ,Frents or centrifugal clothes can be exchanged or sold under other clothes, CouchSurfing or Airbnb living space is offered and rented worldwide on time.

All these examples show that the idea of the Community consumption currently attracts wide circles and seems to be more than a fashion. There is a growing movement to participate in the million people worldwide. This is also the study “Germany shares” of the University of Lüneburg, together with the sharing platform Airbnb, and the social research company TNS Emnid: In addition to the possession-economy (“Do Want”) also assumes the sharing economy (“Replace Want”) in Germany to . Thus, every second German experience with alternative forms of consumption (“co-consumption”) has ever made, every fourth German has ever been “rarely used items” rented by other people instead of buying them. Especially in the 14 to 29-year-olds, sharing platforms are popular.

The rise of sharing

Brand new are the ideas behind the shared consumption of course not. Residential communities, libraries, laundromats and reusable bottles are examples of existing community use forms that have been around for decades. And already in the 1970s was “using instead of owning” a motto of the ecology movement. Not least, it is in the trend of the collective consumption by a revival of forms of use of times and societies in which almost everything was not to purchase at reasonable prices for everyone – and in some places still is. The real novelty of the current movement is, therefore, especially their long reach.

The numbers speak for themselves: , the currently largest platform for free sleeps private, has indicated a very active community of 6 million people in over 100 000 cities worldwide. In 2012, more than four million sofas “surfed”. And the car-sharing continues to grow: in early 2012 used according to the Federal Association of carsharing total of 220,000 people a shared car. In all likelihood, these numbers will continue to rise. This is supported on the one hand, that according to a survey on environmental awareness (2010) found 26 per cent of motorists car-sharing attractive. In addition, fewer young urbanites own a car

“I want a hole in the wall, not the drill!” What exactly is collective consumption?

In English, the alternative forms of consumption with collaborative consumption, sharing and in terms of their own economic sector are called sharing economy. Due to the German media studies and buzz terms such as collective consumption (or short KoKonsum), “using instead of owning” or also divided on consumption. Very clear-cut, the terms are not up to date yet. One thing is certain: it is about the sharing, exchange, rent and taverns of tangible and intangible resources (objects, space, time, skills and experience), which is enabled by online platforms and social networks. This property is owned and community use and accessible making of goods and services for many opposite.

For better orientation in the diversity of offers, it may be helpful to use strategies to divide in property-based and eigentumsersetzende approaches (cf. the study “instead of owning benefit” Heinrich Böll Foundation , the study IOEW ):

– Property-based approaches are eg barter and sale exchanges or repair activities such asNetcycler and Ebay , where things for little to no money or anything in return change their owners, but remain the property of a person.
– Eigentumsersetzende approaches are car-sharing or “Jean lease”. When sharing (sharing) and leasing made things temporarily accessible, but the ownership remains with the seller – which can be both a company and an individual. This form of consumption without ownership is often referred to as “using instead of owning.”

Especially in the area of the property replaced sharing many new business models have emerged.These include public offerings of sharing services (Public Sharing) such as municipal bike sharing and sharing and pooling platforms that allow shared use of private to private. Examples includeneighborhood car , Frents , Leihdirwas or Flinc the app for short journeys within a social network. (Source: Study of IOEW ) In all these examples there is a change of ownership to services.

A special form is the lease. In contrast to the sharing, in which seldom-used goods with a limited right of use at the same time many users as possible be made available to the leased asset remains with the leasing for a longer period in a person. An innovative example is the concept of “a lease jeans “: towards a monthly amount the jeans is made available, after one year they can either continue to” leased “or exchanged for a new one.

In addition, the various concepts can also sort their target groups – this is a quote from consumer to consumer direct (eg clothes centrifugal ) of business to consumer (eg car2go or tool rental at the hardware store) or between firms play (eg chemical leasing) .

Consumption 2.0 – Together, we’re rich!

Why earn a lot of money for a drill that is hardly used and taking up a lot of space? Why own a car when I via Flinkster can draw as needed on a wheel, a ride or a transporter, Car2Go or Flinc?For most consumers the personal benefit is paramount authorities which take part, hire and exchange offers true, to save money, space and time. Or, to learn about unusual places and to socialize, as in the case of Airbnb or CouchSurfing , the platforms for overnight accommodations by owner. If the accommodation is shared, the exchange almost by itself gives the hosts can enrich with insider tips on holiday, guests bringing new cultures and perspectives in your own four walls.

But behind collaborative consumption often put political and ecological motives and refers to social ills. Examples are food-sharing communities in response to the food waste or the solidarity agriculture , a farm and a group of private households do business together in the. For businesses this means planning security and market independence, consumers receive fair, biological and regional foods – and participation.

But why is such use approaches delight now of such a large popularity? The Internet makes it possible! At no time communication and exchange was so space-and time freed. It is this networking and management tool lifts the sharing and exchanging to the level of huge populations.There are also a peculiarity of the Internet: Large areas of the network are based on the principle of sharing of information, text, or music – be it in a commercial or non-commercial ( CC licenses , etc.) form. To learn people every day that no exclusive ownership of things is necessary to use their benefits. In addition, uncomplicated payment methods and the variety of offerings on the Internet make sharing easy. Netcyler example links the offers and requests of users on a virtual exchange ring, so that the right product can be more easily found. And the organization of spontaneous journeys of the provider works over the short-term link between suppliers and demanders via smartphone app and navigation software.

An important requirement of Internet-based lending, leasing and exchange models is trust.Confidence that my things are handled well by unknown people and I will not duped. “Trust is the new currency” also postulated Rachel Botsman, Roo Rogers along with the currently much-cited book ” What’s mine is yours. The Rise of Collaborative Consumption “wrote one. The trust is established by a user profile, including assessment capabilities. A growing number of “Commonisten” this is enough to enter the barter.

Nothing goes without interaction: Especially within the Lend-exchange networks of private to private, new communities, be it a group of people who meet for regular exchange of clothing, cars, sharing with friends or a medial support community like , at the every user can search his friend’s network for the things they need.

Commoner resources are savers

Is responsible consumption further thought is clear that the simple exchange of “bad” – with “better” products not only the answer to the pressing problems of our time – – be – because socially and ecologically incorrect keyword resource scarcity, pollution and exploitation of human beings can. Even though most users likely to funding rather than preoccupy ecological motives, but can contribute to the resources scathing about production and the throwaway culture of exchange and part of culture.

Even the study ” Sustainable Germany “raises 1996 show that” (…) will host the logistics of their goods to the use, not the possession of a good part of a consumer society that wants to remain competitive. ” And also the Federal Environment Agency presented in his 1997 report “Sustainable Germany – way to a permanently-environmentally sound development “noted that the” reorientation of consumption with respect to the use of the products instead of their property “a” significant new aspect “is.

In order to recognize the savings potential of the reorientation of owning the benefit it needs no arithmetic skills: a private drilling machine is used for example in the course of their lives an average of 45 hours over 300 hours but it could easily be used. If the drill split the working life can exhausted and additionally several machines to be replaced. Through an intensive (freight) exchange we have access to all kinds of goods, without itself being fully equipped. The split consumption, reducing the quantities of goods, without that we have to lower our standard of living. (Source: Study of the Heinrich Böll Foundation ” using instead of owning “)

How much resources and energy, a usage model saves, however, depends on the general conditions, such as the transport routes between the old and new users or users and providers (applies here: the longer the transport, the lower the savings), the product type (be old, inefficient products used by passing longer, which may have a lower environmental impact than the initial purchase of more efficient equipment) and the so-called rebound effects: Loads one of the cheaper consumption to more consumption, savings may be outweighed quickly. Detail to the study “of the Heinrich Böll Foundation using instead of owning “the exemplary three different” using instead of owning “practices investigated.

Generally speaking, the more the product is used, the more efficient it is. Therefore, sharing models are mostly resource-saving than reuse (second-hand) with a short useful life of many users. In addition, regional lending and barter of products with long cycle of innovation have the largest single-line potential, as long transport routes and packaging materials omitted and the technique was not long ago overtaken by far more efficient models.

What does the future hold? Light life instead of owning!

The potential of collaborative consumption as a treatment option for a future of resource conservation is large: with the collective (off) exchange waste is avoided, saving energy and resources. But currently use alternative strategies are still niche phenomena. Therefore, the question arises: How does more people can achieve?

Certainly, the different and the increasing professionalization of the loan industry also increase confidence in the Shareconomy whole and lead to greater popularity and reach. A key factor here is the cost for the loan to be – the smaller the better.

We also need a change in the significance of property, to anchor the benefits of shared use on a broad social level: how liberating it is to have less, how much more space can be obtained by less items and the time saved if care and maintenance of possessions eliminated.

At the political level switches can be made to advance the shared consumption as an alternative to ownership. The policy has indeed already recognized the potential of these approaches, theGerman Resource Efficiency Programme states that “the demand for products also be satisfied with much less resource consumption by services [may] – eg, using instead of owning ‘. “However, current regulations have not ensue. The possibilities are endless: The IOEW recommends in his study ” alternative use concepts – sharing, leasing and re-use “, for example of extended producer responsibility (eg, a rollback can increase the incentive to create by rental or lease Concepts closed materials cycles), waste prevention programs (eg, by formulation of waste prevention targets and goals for shared use plus their funding) and public research funding in the area of shared consumption.

An exciting way would the densely populated city of Seoul and go to the ” Sharing City are “. On the initiative of the mayor sharing services are to be expanded within the city. It, although other cities and regions to formulate similar goals would be nice.

Looking even after matching Sharing service? Tips and links, check out our article on Mine is Yours! ”

3sat Report: Who owns the world – growth by dividing

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