YES! I am the CHANGE is a nationwide movement to ‘inspire, engage and empower’ the Indian youth to engage in India’s social transformation through films. The movement has a 101-Hour Social Filmmamking Challenge that provides people a platform to make short films, of 3 minutes and more, on various social causes.
Here is a glimpse of some of the submissions this year:
- By Karan Daz Paul – A film about an everyday taxi driver who tries to inspire his passengers by doing his bit for the environment.
2. By Aamir Aijaz Siddiqui – A story about a little boy who steals a pen from a man on the road and one day finds himself in a school.
3. By Ravi Iyer – A docu-feature on an animal shelter on the outskirts of Mumbai that takes in chronically challenged animals.
4. By Mohit Mahore – In this short film, the importance of how everyday people actually running the world is portrayed through a letter from a brother to his sister.
5. By Laxman Godade – A film that portrays the unequal distribution of resources across different classes.
YES Foundation, the social development arm of YES Bank is focused on sustainability. They believe that “CSR and Sustainability in the larger sense are the purpose of business and has embedded them into core business operations, keeping in mind the impact that it has on people, planet and prosperity.”
They have multiple initiatives in this sector and the most recent one to have made news was the ‘YES Foundation Film for Social Impact Award’ at the Jio MAMI Awards, worth INR 10 lakhs. This Award was launched under their flagship initiative, that of YES! I am the CHANGE.
The foundation wants to bring ‘social’ into ‘mainstream’. If more and more people show this through films then more and more people will become aware. Once awareness spreads, people will start to talk about it and eventually this can culminate into positive development. The aim of the film festival is to prove to be an open repository of precious communication resources for the use of Not for Profits.
Direct participation and involvement may lead to ‘inner transformation’ for the youth themselves. It will build association with the causes they work with and help in making them agents of social change. Films have the potential to accelerate India’s inclusive development, which is another one the Foundation’s aims.
This Film movement emerged as the largest Social Film Movement of India in 2014, with 50,000 participants and over 8 crore individuals across India involved in the cause. With more than 15,000 films and 500,000 youth participation expected this year, in their 3rd edition they expect to be the largest filmmaking challenge in the world.
The festival has multiple category ranges – Corporate, Not for Profit, Student and Open. These are divided on the basis of participant’s area of profession. The Prize money would be INR 45 lakhs across all categories.
The Jury for 2015 consists of 19 members some of who are Anu Aga, Vikas Bahl, Dylan Gray, Shigeru Aoyagi, Prasoon Joshi, Piyush Pandey, Kailash Surendranath, Bharat Patel, Guneet Monga, Pritish Nandy.